Improving the Unavailable Product experience will drive revenue and Brand loyalty. There are friction points in the onsite and email experiences for products that are not currently in stock, based on UX research. This work will create clarity for consumers in the inventory status, improve the usability of the onsite shopping funnel, and improve the communication workflows to the customer.
Some key deliverables would include:
Improving PLP filtering for availability
Improving email communication
PDP in stock notification experience and availability messaging (AfterPay)
Estimated ship date communication throughout shopping funnel
Explore work needed with DC/Inventory teams to provide updates to shifts in ATP dates (Oracle work likely)
Automating processes to alleviate manual work being done by Merchandising teams
Product recommendations enhancements
Reporting enhancements to Merch teams to highlight items with added stock and visibility into BISN list, increased personalization
Outcome | Improve CR and recover potential lost sales that could be lost when products are not in stock. |
Objective Alignment | Connected Consumer Journey |
Region | GLOBAL |
Regulatory Compliance | No |
Value - Revenue/Savings | $5,000,000 |
Is a PM Required | No |