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D&D Portfolio Ideas Portal
Workspace PROG - Consumer
Created by Guest
Created on Jun 11, 2025

Japan needs to build connection between Deckers systems & marketplace

As a business owner and scale eCom Japan business, we would like to set up our systems, processes and teams to enable an onlinep partner program in Japan. So that we can partner with various marketplaces to sell our products across a wider base of clients with a better margin.

Outcome 1. 23M USD incremental revenue in the next 3 years/ Flat in OI%. 2. More accessible touchpoints for the consumers 3. Larger reach by leveraging the 3rd party platform base 4. Better marketplace management
Objective Alignment Connected Consumer Journey, Data Driven Product Journey, Delivery Excellence
Region Japan
Compliance Security
Value - Revenue/Savings $23,000,000
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