INTEGRATE ID.ME FOR: New Segments: Acquisition of Nurses and Medical Professionals for NA DTC *PATH TO BUDGET REQUEST*

Medical Workers:
Create GTM playbook with ID.ME integration as source to drive personalized experiences throughout the SP26 season. NET NEW VENDOR. REQUIRES INTEGRATION.

NOTE: CRITICAL LEVER TO REACH BUDGET IN HOKA NA FOR FY26 - $14M OPPORTUNITY A YEAR

Medical Professions:
Give current Ortho LP an overhaul. It's time.
Work with Toby to develop a roadmap of building a light weight medical professional section of the site to support research and advocacy. Ensure this is realistic with the size of the market.

https://www.figma.com/proto/vFvXfYAeDVnyZzUpZRFUNz/HOKA---ID.me-Heroes-Verification?node-id=3-498&p=f&t=SaQkurp6EOUPHzh1-1&scaling=min-zoom&content-scaling=fixed&page-id=0%3A1&starting-point-node-id=3%3A498