GIBM will be leading a HOKA Re-Design project with our new design guidelines to make HOKA.com a Flagship experience
Tracks include: Visual, tonal, photography, Navigation, Category Distinction, UX/UI, Experience, Ecosystem, Storytelling including Innovation Stories, Iconography, Shoe Finder, PDPs, Product Technology Branding (dependency on tech naming, currently paused), Better Digital Ecosystem, UX and UI Auxiliary Clean-Up (resolve little things such as shipping, returns, etc.)
