The current coupon code process is highly manual for both merchandisers and customer care, with no clear reporting methods in place. This has led to past issues like code leakage and an overall lack of visibility into code performance.
This topic has become particularly relevant with the launch of Loyalty and our integration with Annex Cloud, the need for dynamic code generation and reliable reporting has become more urgent. Better tools are needed to manage codes at scale and protect against misuse.
There is an opportunity to explore vendors and/or internal solutions to automate coupon management, enable secure dynamic code distribution, and implement proper reporting dashboards to track value, redemptions, and exposure.
Relate to: https://ideas.deckers.com/ideas/POST-I-47 and https://ideas.deckers.com/ideas/PRPA-I-20